Executive Seminars

The m-payment market in Germany is moving. Telcos, banks and specialized m-payment service provider launch or prepare interesting projects. M-payment as a service might seem to be very simple, but the last years and project failures show that experience and indepth knowledge about mobile payment is needed to cope with the complex value net and the customers expectations. The Seminar covers basic topics like mobile communication techniques, analyses reasons for project failure and shows successful examples and strategies.

The target group for this seminar are decision makers in banks/saving banks, specialized mobile payment service providers retail companies as well as service providers for these industries who are interessted in offering mobile payment procedures. This seminar includes all current research results in the field of mobile payment and offers the opportunity to evaluate and improve mobile projects and strategies.

High response rates, precisely adressing the target group, and the opportunity of real one-to-one marketing explain why the mobile phone is one of the most promissing channels to adress end customers. This seminar explains mobile techonologies and characteristics of this medium and shows obstacles as well as chances of mobile marketing for retail, production and service companies. Methods invented by wi-mobile are used for explaining the campaign design and implementation: the Campaign Type Selection Toolbox and the Campaign Type Implementation Toolbox. Many examples and international case studies are additionally given.

The target group for this seminar are decision makers of retail, production and service companies as well as service provider for these industries who are interessted in using mobile marketing for addressing their customers. This seminar includes all current research results in the field of mobile marketing and offers the opportunity to evaluate and improve mobile projects and strategies.

The mobile phone is already part of everybody's life. Banks have discovered the enormous potential of the mobile channel, but the results have not met the expectations. Mobile banking, mobile marketing, sales cooperations or MVNO strategy - what should be done by a bank and how can mobile services be successfully used to reach their aims? This seminar gives orientation in a complex market. It introduces technology aspects and characteristics of the mobile channel and analyses the potential and weaknesses of traditional mobile banking services. It shows concepts for banks to activate customers and to acquire new customers as well as new revenue sources. For that, the Mobile Banking Strategy Framework, invented by wi-mobile, is usedto develop mobile strategies for banks.

The target group for this seminar are decision makers in banks or savings banks as well as service providers for this industry who are interessted in learning more about the chances and restrictions of the mobile channel for their core business. This seminar includes all current research results and offers the opportunity to evaluate and improve mobile projects and strategies.