The structure of the German mobile market has changed for several years. Since 2005, more than 100 mobile virtual network operators (MVNO) occurred. This represents an opportunity for mobile network operators (MNO) to use their networks to capacity and consequently reduce fixed costs. In the European market and even worldwide similar developments can be seen.
Due to the development of MVNOs, the competition in these markets is increased and price wars are enabled. Prices for telephony and data transportation are decreasing and therefore MNOs are forced to develop new sources of revenue in order to remain competitive. For that purpose, MNOs could for example become mobile marketing enabler for either advertising agencies or companies. An other option is to offer services in the business-to-business (B2B) field in order to become an enabler for mobile-integrated business processes with guaranteed service level agreements. The development of a capable mobile payment procedure could lead to a unique selling proposition in the end customers’ market.