Who we are
Video of the research group
wi-mobile is part of the University of Augsburg and thus a „research corporation with a consultancy department“. Mobile markets move too fast for a research approach without direct link to practice. Only close cooperation with industry and own transfer competencies enable us to identify and solve the relevant research questions.
Thus, the research topics of wi-mobile do not follow mainstream, but scientific interest. That is why our research typically covers those areas that do not show necessary progress or where new potentials remain unused. Researchers create new knowledge – not an empty expression for us but the cause of our actions. Those who want to be successful on the market do not need mainstream but accurate analysis and effective solutions.Our central theme: To bring the market forward.
How we educate students
We believe that education needs not only to be scientifically demanding and methodologically well-founded but also include acquisition and application of current industry knowledge. For this reason our students learn their tools of the trade by being integrated in our research. They learn to solve real-world problems with applied research as well as to be assessed on results. They learn not to accept the next best answer but to go beyond that and find solutions that endure. A lot of work for them and for us – but the result is convincing. That is our working method.
How you could profit from our know-how
2007: Further development of
the Mobile-Payment-Reference-Model
In mobile and adjacent markets successful research and education can only be delivered by people that are active in these markets themselves. And after all, high-value research results are produced for being acted upon. For that reason, wi-mobile offers a wide range of consulting services in the area of Mobile Commerce / Mobile Business. We gladly assist you in meeting your challenges. Talk to us!
What we offer
Business Assessment and Development
- market entry strategies
- design of mobile applications and services, usability analysis
- identification of target markets
- development of generalization potentials
- assessment and development of general business models
- mobile marketing strategies and campaign creation
- mobile viral marketing
Concept studies
- Assessment of the mobile channel for classical companies from industry, retail and service
- mobile business strategies
- mobile commerce strategies for industry, retail and service
- future revenue streams
Mobile Business Process Reengineering
- business threat analysis
- SWOT-analysis for existing or planned products
- design of mobile-integrated business processes
- integration of mobile workers and workplaces
Other forms of co-operation
- workshops
- strategy check
- basic research in co-operation with companies
- in-house seminars
- studies