Better results through research?

„Our core competency is mobility – a critical factor for a lot of existing and at the same time a constituent factor for new, innovative systems with the use of cellular radio, RFID/NFC and other wireless technologies.

  • In the business-to-consumer (b2c) sector m-commerce represents a new business area whose offers and services have to be designed optimal in order to be successful. Examples are m-payment as still missing enabler for innovative mobile services, employment of the mobile channel for retail industry and banks and mobile marketing.
  • In the business-to-business (b2b) sector m-business means the redesign of mobile business processes according to the rules of Mobile Business Process Reengineering to come to mobile-integrated business processes.
  • On the macro level, our work comprises the further development of structure and functioning of mobile and adjacent markets.

The benefit of mobility can often be grasped intuitively – yet many projects are not successful. Although or just because? Mobility opens up great potentials. But to realize them is not as easy as it may look at first glance. Because mobility and the mobile customer form an own, new paradigm for markets and applications where old rules often apply only at first sight.

We have explored and translated into practice this paradigm in countless studies and projects. We can provide the second sight, procuring you better results and the decisive lead in competition.

Success in the mobile world requires a very special combination of strategic vision and an eye for detail. And of course the right team.

That is why you may expect “better results through research” for your mobile issues. We look forward to your problem!"

Dr. Key Pousttchi

Dr. Key Pousttchi

PD Dr. Key Pousttchi heads the wi-mobile Research Group since 2001. Prior to this position he has been a researcher at the University of the Federal Armed Forces Munich and before since 1989 served as an army officer in different leadership positions, as well as in IT R&D and communi­cations.
As a nationally and internationally recognized expert for mobile and adjacent markets he was involved in numerous projects. Among oth­er things he headed the Na­tion­al Roundtable M-Payment of the Ger­man mobile operators and banks and served as a member of the M-Enterprise advisory body for the German Ministry of Economics and Technology. He was a visiting scho­lar at the University of Zurich and is a member of the Centre for Business Information, Organi­sa­tion and Process Management (BIOPoM), Westminster Business School, London. In addition to his position at the Uni­versity of Augs­burg, he is the Interim Chair for Business Informatics I at the University of Magdeburg in 2009/2010.