Wirtschaftsinformatik & Systems Engineering
 
Arbeitsgruppe Mobile Commerce
Staff Members
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Dr Key Pousttchi Head of Working Group
Dietmar Wiedemann Deputy Head of Working Group; Project Manager SEMOPS II; Studies and Concepts in Mobile Financial Services and Mobile Marketing
Max Schiessler Studies on Mobile-Integrated Business Processes; Business Models and Market Entry Strategies for B2C
Laura Goeke Studies on Strategic Mobile Information Management and Mobile Financial Services
Timo Botzenhardt Studies on Mobile-Integrated Business Processes; Business Models and Market Evaluation for Mobile Payment
Wolfgang Palka Studies on Mobile Payment, Mobile Marketing
Sonja Ferjancic Effects of UMTS Release 5 / IMS on MNO Business Models
Dorothea Weidner Project Assistance
Angela Kramer Project Assistance
Kai Habermann MIBP, Mobile IT Business Value
Master Students
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Philipp Flesch Mobile Payment Usability Study MP4
Tobias v.d. Heiden Literature Research on Mobile Viral Marketing (MVM)
Tobias Haunstetter Mobile Viral Marketing (MVM)
Birte Andresen Business metrics based research on mobile business processes
Bernd Vollmayr Model development for Mobile Viral Marketing
Juliane Chudalla Mobile City Marketing
Andreas Schlaudraff Importance of mobile-integrated processes for strategic management
Martin Spitzer Literature overview about success factors and obstacles for the implementation of mobile-integrated business processes